Brands: How Are You Engaging Your Affiliates This Holiday Season?
Join this FREE masterclass, hosted by podcast industry expert Bev Hampson, CEO of Category 3 Media, to learn practical ways to engage your affiliates meaningfully, from early sales alignment to authentic ad creative, and stand out in one of the most crowded advertising seasons of the year.
Time & Location
Sep 24, 2026, 1:30 p.m. – 2:15 p.m. PDT
LIVE Masterclass
About the event
After a decade in podcast advertising, I’ve learned that the brands who win the holidays aren’t the loudest; they’re the ones who treat affiliate engagement as partnership, not placement.
Hi, I’m Bev Hampson, CEO of Category 3 Media. Join me for a candid look at how health & wellness brands can move beyond transactional asks and foster affiliate relationships rooted in trust, creativity, and real value this season. In this masterclass, we’ll focus on practical planning tips and how to support, incentivize, and communicate with your affiliates during what’s likely your busiest time of the year.
About the Event
Here’s what we’ll cover:
- Start the Conversation Early. Set clear, mutual sales expectations and performance benchmarks with your affiliates well before the holiday rush hits, so both you and your affiliates are aligned on what success looks like. Make exclusive incentives part of the conversation.
- Trade Generic Scripts for Genuine Creativity. Collaborate with affiliates on creative asset bundles, ad copy, and spot development that reflects their unique voice. Yes, this takes more time, but it pays off every time.
- Respect the Podcaster-Audience Relationship. Recognize that your affiliate’s credibility with their listeners is the asset you’re borrowing. Protect it by giving them room to speak authentically, rather than dictating a hard sell with generic, one-size-fits-all copy.
- Break Through the Noise with Value, Not Volume. When every brand is offering the same 20% off, genuine usefulness and a real point of view earn a listener’s attention during the year’s most crowded advertising season.
- Build for the Long Game, Not Just Q4. Engage affiliates as ongoing partners rather than seasonal vendors, so the relationships you strengthen this holiday season carry momentum into the new year.
Don't miss this opportunity to plan ahead for your holiday sales season!
📨 RSVP to get the masterclass Zoom link.
❓ Bring your questions for the LIVE Q&A!
